How SWYM Increased Store Visits 5x for a Leading Logistics & Business Services Brand

The challenge

A leading national logistics and business services company launched a display campaign to drive in-store visits among small business owners.

The campaign set an ambitious goal: increase store visit rates by 50% over previous campaigns while maximizing the efficiency of every media dollar. Although the program leveraged custom intent audiences, third-party segments, and lookalike models to reach high-intent small business owners, audience targeting alone wasn’t enough. Inefficient inventory, inconsistent supply quality, and fragmented supply paths limited the campaign’s ability to translate impressions into measurable store visits.

The challenge was to improve visitation performance while eliminating wasted media spend and strengthening supply quality.

The solution

The agency partnered with SWYM to move optimization upstream, bringing audience intelligence directly into the supply path before bids were placed.

Rather than rebuilding the campaign from scratch, SWYM leveraged performance learnings from previous campaigns, activating mature, pre-trained supply models that had already identified the inventory most likely to drive store visits. These historical insights continuously informed supply selection, reinforcing proven inventory while suppressing lower-performing supply paths.

By combining established performance intelligence with real-time AI-powered supply shaping, the campaign delivered more relevant bid opportunities without changing audiences, creative, budgets, or bidding strategy.

The results

The campaign dramatically exceeded its visitation goals while creating a significantly more efficient supply path.

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