SWYM

WHY SWYM

SWYM is a transformative approach to media activation that leverages AI, automation, and advanced data integration to deliver superior results and efficiencies.

SWYM in Action

Learn how SWYM empowers advertisers to take active control of their programmatic media

WATCH & LEARN

The Supply Paradox

Learn about the underlying industry problem: The Programmatic Supply Paradox

WATCH & LEARN

Get Started Now

Start your journey with a risk-free pilot. Experience the difference SWYM can make

LET’S DO THIS!

BENEFITS

It’s Time to SWYM. Savings. Efficiencies. KPI Impact.

Driven by smart automation and intelligent decisioning, SWYMs Algorithmic Media Curation & Decisioning empowers advertisers and agencies to turn ecosystem inefficiencies into competitive advantages.

REDUCE WASTE

Mitigates poor-performing inventory and concentrates spend on higher-quality media placements
BOOST PERFORMANCE

Automatically concentrates spend on high performing media boosting KPIs by 20%+
SIMPLIFY SUPPLY CHAIN

Reduces the number of suppliers/SSPs, mitigates costly middleman, and reduces systemic information imbalance
REDUCE COMPLEXITY

Built to automate and simplify deal creation, optimization and management
TURNKEY & EASY TO ACTIVATE

As simple as running a traditional PMP on your preferred DSP

CUSTOMER & PARTNER VOICES

“Causal is thrilled to partner with SWYM, whose stack increases efficiencies internally while improving performance for our clients.“

- Jennifer Laing, SVP, Operations @ Causal IQ

“SWYM’s automation suite simplifies marketers’ ability to tap into the power of curation, and we’re excited to see their continued innovation.”

- Paul Zovighian, VP of Marketplaces @ Index Exchange.

“SWYM’s algorithms takes the guesswork out of the open web, driving measurable impact in our campaigns.”

- Dani Nadel, President @ Feedvisor

“Thanks to SWYM, our campaigns are not just better; they’re smarter!”

- Kamran Asghar, CEO @ Crossmedia

“SWYM makes curation effortless and our ROI has never looked better!”

- Chris Sullivan,Founder @ Media Thesis

ADVERTISERS AND AGENCIES LEVERAGING SWYM

TECHNOLOGY

Unlock the Full Potential of Your Media

SWYM is at the forefront of media innovation with its pioneering
Smart Curation & Learning Engine (SCaLE™) technology.

SCaLE™ uses AI/ML to algorithmically SmartCurate the best-performing inventory based on in-market performance signals, filtering out low-quality placements such as MFA (Made for Advertising) sites, and then enables SmartBid to empower buyers to dynamically modify bids in to ensure every dollar spent is optimized for maximum impact.

PARTNERS

Make Every Impression Count.

SWYM has partnered with a select group of industry-leading supply and data partners that work to enhance media quality and performance, while also delivering on DEI, sustainability and purpose-driven objectives.

OUR SUPPLY AND DATA PARTNERS

INSIGHTS

There's no lack of news and updates from the world of advertising and media, so let SWYM help you curate some of the best content from our team and the industry.

FROM SWYM

Programmatic Pulse New Episode 📢 Ep.68 | Ravi Patel | Founder & CEO at SWYM.ai Curation is one of the biggest talking points in this industry.

April 7, 2025

00:29 - Career Journey 03:45 - What is ? 05:55 - Dynamic Curation 09:45 - Journey so Far and Growth Plans 11:38 - Achieving Product Market Fit in AdTech 16:11 - Where Does PMF Go Wrong 18:32 - Ravi's Career Advice

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

Apr 09, 2025

Case study on how SWYM, Index and Butler/Till leveraged intelligent, dynamic curation to boost client KPIs and efficiencies

FROM THE INDUSTRY

How AI Helps Butler/Till Curate High-Performing PMPs

Apr 09, 2025

Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools to aid in deal curation.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

March 12, 2025

“Unlike SSPs, most curators (which sit in the supply chain but aren’t always classified as SSPs) operate in a black box, often choosing not to disclose their fees or markup structures to buyers,” said Ravi Patel, CEO and co-founder of media platform SWYM.ai. “This is especially concerning when curators are charging 30%+ for repackaging existing SSP inventory into “exclusive” lists without adding real value beyond segmentation.“

SEE ALL ARTICLES

ABOUT US

OUR MISSION

'Stop Wasting Your Money'.

Study after study has shown the same thing – advertisers waste billions annually buying unproductive and ineffective media. So, we created a company with one mission – empower advertisers to 'Stop Wasting Your Money' (aka SWYM).

Leveraging advances in AI and Automation, SWYM has developed a transformative approach to media curation and activation that not only addresses key industry challenges, but is turnkey and simple to activate. Built by industry veterans, SWYM turns ecosystem inefficiencies into competitive advantages, enabling advertisers (and their agency partners) to work smarter and spend smarter.

In recognition of its innovative approach and rapid industry adoption, in Oct 2024, SWYM was named Best Industry Startup at the 2024 Programmatic IO Adexchanger awards.

SWYM is also proud to be a certified minority-owned business, bringing diversity, innovation, and fresh perspectives to the ad tech industry. Our commitment to diversity is not only reflected in our company culture, but also drives our approach to solving complex challenges in the media ecosystem.

LEADERSHIP

Ravi Patel

Co-Founder and CEO

Andrew Altersohn

Co-Founder and President

Kevin Marshall

Co-Founder and CTO

ADVISORS

Lisa Schoder

CMO @ Camco Manufacturing

Chris Hawk

Global Media Investment & Platforms @ Etsy

Will Heins

Partner, Media @ JellyFish

DJ Perera

CMO @ Ad Council

Elizabeth Donovan

Head of Global Ad Revenue @ Marriott

Anne Hallock

Head of Retail Sales @ Vantage

Nick Manning

Non Executive Chair @ Media Marketing Compliance

Get in touch

Advertisers and Agencies.Stop wastingyour money.

The programmatic ecosystem is broken.
Media waste is systemic.
It's time to fix this. It's time to SWYM.

SWYM is a transformative approach to media activation that leverages AI, automation, and advanced data integration to deliver superior results and efficiencies.

SWYM in Action

The Supply Paradox

Get Started Now

It’s Time to SWYM. Savings. Efficiencies. KPI Impact.

Driven by smart automation and intelligent decisioning, SWYMs Algorithmic Media Curation & Decisioning empowers advertisers and agencies to turn ecosystem inefficiencies into competitive advantages.

REDUCE WASTE

BOOST PERFORMANCE

SIMPLIFY SUPPLY CHAIN

REDUCE COMPLEXITY

TURNKEY & EASY TO ACTIVATE

CUSTOMER & PARTNER VOICES

ADVERTISERS AND AGENCIES LEVERAGING SWYM

OUR SUPPLY AND DATA PARTNERS

Study after study has shown the same thing – advertisers waste billions annually buying unproductive and ineffective media. So, we created a company with one mission – empower advertisers to 'Stop Wasting Your Money' (aka SWYM).

In recognition of its innovative approach and rapid industry adoption, in Oct 2024, SWYM was named Best Industry Startup at the 2024 Programmatic IO Adexchanger awards.

SWYM is also proud to be a certified minority-owned business, bringing diversity, innovation, and fresh perspectives to the ad tech industry. Our commitment to diversity is not only reflected in our company culture, but also drives our approach to solving complex challenges in the media ecosystem.

Ravi Patel

Andrew Altersohn

Kevin Marshall

Lisa Schoder

Chris Hawk

Will Heins

DJ Perera

Elizabeth Donovan

Anne Hallock

Nick Manning

Let's transform your media buying together.

Advertisers and Agencies.Stop wastingyour money.

The programmatic ecosystem is broken.Media waste is systemic. It's time to fix this. It's time to SWYM.

SWYM is a transformative approach to media activation that leverages AI, automation, and advanced data integration to deliver superior results and efficiencies.

SWYM in Action

The Supply Paradox

Get Started Now

It’s Time to SWYM. Savings. Efficiencies. KPI Impact.

Driven by smart automation and intelligent decisioning, SWYMs Algorithmic Media Curation & Decisioning empowers advertisers and agencies to turn ecosystem inefficiencies into competitive advantages.

REDUCE WASTE

BOOST PERFORMANCE

SIMPLIFY SUPPLY CHAIN

REDUCE COMPLEXITY

TURNKEY & EASY TO ACTIVATE

CUSTOMER & PARTNER VOICES

ADVERTISERS AND AGENCIES LEVERAGING SWYM

OUR SUPPLY AND DATA PARTNERS

Study after study has shown the same thing – advertisers waste billions annually buying unproductive and ineffective media. So, we created a company with one mission – empower advertisers to 'Stop Wasting Your Money' (aka SWYM).

In recognition of its innovative approach and rapid industry adoption, in Oct 2024, SWYM was named Best Industry Startup at the 2024 Programmatic IO Adexchanger awards.

SWYM is also proud to be a certified minority-owned business, bringing diversity, innovation, and fresh perspectives to the ad tech industry. Our commitment to diversity is not only reflected in our company culture, but also drives our approach to solving complex challenges in the media ecosystem.

Ravi Patel

Andrew Altersohn

Kevin Marshall

Lisa Schoder

Chris Hawk

Will Heins

DJ Perera

Elizabeth Donovan

Anne Hallock

Nick Manning

Let's transform your media buying together.

The programmatic ecosystem is broken.
Media waste is systemic.
It's time to fix this. It's time to SWYM.