Advertisers and Agencies.Stop wastingyour money.
Learn how SWYM empowers advertisers to take active control of their programmatic media
WATCH & LEARN
Learn about the underlying industry problem: The Programmatic Supply Paradox
WATCH & LEARN
Start your journey with a risk-free pilot. Experience the difference SWYM can make
LET’S DO THIS!
TECHNOLOGY
Unlock the Full Potential of Your Media
SWYM is at the forefront of media innovation with its pioneering
Smart Curation & Learning Engine (SCaLE™) technology.
SCaLE™ uses AI/ML to algorithmically SmartCurate the best-performing inventory based on in-market performance signals, filtering out low-quality placements such as MFA (Made for Advertising) sites, and then enables SmartBid to empower buyers to dynamically modify bids in to ensure every dollar spent is optimized for maximum impact.
INSIGHTS
There's no lack of news and updates from the world of advertising and media, so let SWYM help you curate some of the best content from our team and the industry.
FROM SWYM
March 9, 2025
Advertisers are buying far too many underperforming media lemons. The programmatic ecosystem is designed in a way that perpetuates the buying of Lemons over Cherries. This problem, which we call the Programmatic Supply Paradox, ensures that buying Lemons today leads to buying more Lemons tomorrow.
November 25, 2024
Learn about the underlying industry problem: The Programmatic Supply Paradox.
FROM THE INDUSTRY
March 12, 2025
“Unlike SSPs, most curators (which sit in the supply chain but aren’t always classified as SSPs) operate in a black box, often choosing not to disclose their fees or markup structures to buyers,” said Ravi Patel, CEO and co-founder of media platform SWYM.ai. “This is especially concerning when curators are charging 30%+ for repackaging existing SSP inventory into “exclusive” lists without adding real value beyond segmentation.“
March 5, 2025
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them. He sees it as the biggest shake-up in programmatic advertising since header bidding — maybe even bigger.
ABOUT US
OUR MISSION
'Stop Wasting Your Money'.
LEADERSHIP
Co-Founder and CEO
Co-Founder and President
Co-Founder and CTO
ADVISORS
CMO @ Camco Manufacturing
Global Media Investment & Platforms @ Etsy
Partner, Media @ JellyFish
CMO @ Ad Council
Head of Global Ad Revenue @ Marriott
Head of Retail Sales @ Vantage
Non Executive Chair @ Media Marketing Compliance