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Privacy policy

SWYM Enterprises, Inc. (“SWYM”, “we”, “our”, or “us”) provides technology that enables advertisers and agencies to measure and optimize digital advertising performance through supply-side analysis and bidstream intelligence.

This Privacy Policy explains how we collect, use, and process personal data in connection with our services and website.

1. Scope

This Privacy Policy applies to:

  • Users of the SWYM.ai website
  • Business contacts and customers
  • Data processed through SWYM’s advertising technology platform

SWYM primarily operates as a data processor when handling data received from advertising partners, and as a data controller for its website and business operations.

2. Personal Data We Process

A. Advertising and Bidstream Data

SWYM primarily processes data received from partners in the digital advertising ecosystem (such as supply-side platforms including OpenX) via server-to-server integrations.

This data may include:

  • IP address
  • Device and browser information (e.g., user agent)
  • General location data (e.g., country or region derived from IP)
  • Time-related data (e.g., timestamps)
  • Ad request metadata (e.g., placement, format, auction signals)
  • Performance-related data (e.g., impressions, clicks, conversions where available)

SWYM does not collect this data directly from user devices.
All such data is received as part of standard advertising bid requests or log files.

B. Website and Business Contact Data

SWYM does not use its website for advertising tracking or profiling.

When you visit our website, we may collect limited technical data (such as IP address and basic server logs) solely for:

  • security
  • site functionality
  • debugging

If you contact us or engage with our services, we may collect:

  • Name
  • Email address
  • Company information
  • Any information you voluntarily provide
3. How We Use Data

SWYM processes data for the following purposes:

  • Measuring advertising performance
  • Conducting statistical analysis and modeling
  • Improving campaign efficiency and supply quality
  • Detecting fraud, preventing abuse, and ensuring system integrity
  • Supporting business operations and customer communication

SWYM does not use personal data to directly identify individuals and does not create user-level profiles for personalized advertising.

4. Legal Basis for Processing (EEA/UK)

Where applicable, SWYM relies on:

  • Legitimate Interests: for measurement, analytics, optimization, and security
  • Consent: where required by applicable frameworks (such as signals provided through the IAB Transparency & Consent Framework by our partners)

Our legitimate interests include improving advertising efficiency, reducing waste, and maintaining secure systems.

5. No Device Storage or Direct User Tracking

SWYM does not:

  • Store or access information on user devices
  • Use cookies or local storage for advertising purposes
  • Execute scripts, pixels, or SDKs on user devices
  • Directly interact with end users

All processing occurs on data received from partners via server-to-server integrations.

6. Data Retention

SWYM retains data only as long as necessary for the purposes described above, including:

  • Short-term retention of log-level data for analysis and optimization
  • Longer retention of aggregated or anonymized data for reporting and model improvement

Retention periods may vary based on operational and contractual requirements.

7. Data Sharing

We do not sell personal data.

We may share data with:

  • Service providers and infrastructure partners
  • Advertising ecosystem partners where necessary for service delivery
  • Legal or regulatory authorities where required
8. International Transfers

Data may be processed in countries outside your jurisdiction, including the United States.
Where required, appropriate safeguards are implemented.

9. Your Rights

If you are located in the EEA or UK, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability

To exercise your rights, contact: info@swym.ai

10. Security

We implement technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

11. Updates

We may update this Privacy Policy periodically. Updates will be posted on this page.

12. Contact

SWYM Enterprises, Inc.
Email: info@swym.ai