How SWYM Helped a Leading Food CPG Brand Reduce CPA 75%

The challenge

A leading food CPG brand launched a national online video campaign designed to drive consumers to recipe content on its website.

The objective was to maximize qualified site visits while maintaining media efficiency and reaching the right audience at scale. At the same time, the agency sought greater control over the programmatic supply chain, ensuring impressions were delivered across high-performing, contextually relevant environments while reducing exposure to fragmented, lower-quality inventory.

The challenge was to reduce CPA while improving supply quality and simplifying campaign execution.

The solution

The agency partnered with SWYM to optimize performance before bids were placed using AI-driven supply shaping.

SWYM analyzed real-time performance signals and dynamically evaluated bid requests across SSPs, domains, and inventory sources. Low-performing supply paths were filtered out while inventory proven to drive landing page visits was prioritized upstream.

This enabled the agency to activate a cleaner, more efficient supply path without changing audiences, creative, budgets, or bidding strategy.

The results

The campaign delivered significant improvements in both media performance and supply-chain efficiency.

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