Balancing Efficiency & Quality in Programmatic: Why Supply Control Beats Fixed Pricing
In the fast-moving world of programmatic media buying, efficiency often comes at the expense of quality. Advertisers chasing lower CPMs are lured into high-volume, low-value placements—what we call “lemons.” At SWYM, we believe the smarter path is supply control over static fixed pricing. Why? Because fixed CPMs don’t account for performance variability. You might pay […]