At SWYM —short for “Stop Wasting Your Money”— we set out not just to patch inefficiencies in this ecosystem but to build an intelligent decisioning layer powered by applied AI. We didn’t want to create another reporting layer or optimization toggle. We wanted to build a platform that could curate, control, and decide—in real time—before a dollar is spent. 

The result is an AI-native decisioning platform designed to give advertisers and agencies proactive, intelligent control over media buying. We believe this isn’t just innovation—it’s the next necessary evolution in digital media.