How a National Casual Dining Brand Extended Custom Audience Reach and Improved CPA with SWYM
The challenge
A U.S.-based national casual dining franchise needed to drive incremental in-store visits through online video—without increasing spend. While the brand relied on custom audiences to reach high-intent consumers, scale and efficiency were limited by inconsistent inventory quality and rising costs across programmatic supply.
The solution
SWYM partnered with the brand and its agency to activate intelligent supply & audience shaping, designed to improve how custom audiences connect to premium programmatic inventory on the sell side.
Instead of forcing audiences to compete across the open market, SWYM’s AI-powered infrastructure dynamically matches audience demand to the highest-quality inventory in real time, across multiple SSPs.
Using a continuous DSP performance feedback loop, SWYM evaluates live campaign signals to automatically curate and prioritize the inventory paths driving the strongest outcomes—while eliminating underperforming supply.
The result: less waste, higher-quality impressions, and stronger performance against CPA.
The results
By applying SWYM’s AI-driven supply shaping and continuous optimization, the campaign achieved:
Outcomes & Efficiency
Reduction in CPA
(Cost per Action)
Reduction in CPMs
while improving supply quality
Increase in Working Media
Supply-Chain Simplification
Fewer SSPs used
reducing supply fragmentation
Fewer domains curated
improving brand safety and transparency
The campaign demonstrated how integrating audience intelligence into supply decisioning can simultaneously improve performance, efficiency, and transparency.