How a Home Services Franchise Reduced CPA by 20.5% Across 24 Markets with SWYM

The challenge

A national home services franchise needed to drive qualified service inquiries during the pre-holiday season across 24 U.S. markets—while maintaining scale, quality, and cost efficiency. The campaign required:

Precise hyperlocal targeting within a 10–15 mile radius of individual franchise locations
Reaching high-value audiences with strong intent
Reducing CPA without sacrificing reach or performance

Traditional programmatic approaches introduced unnecessary supply complexity, limited transparency, and inefficiencies that inflated costs.

The solution

SWYM partnered with Quigley-Simpson to execute a hyper-targeted, AI-driven OLV campaign, purpose-built to connect high-intent audiences with the highest-quality supply on the sell side.

Using SWYMs supply shaping and supply-side audience activation, SWYM dynamically optimized inventory paths in real time—matching demand to performance-proven inventory across a streamlined set of SSPs. The campaign focused on reaching:

Homeowners
Real estate agents
Property managers

CPA was measured using form submissions and attributed inquiries tied directly to service estimate requests and appointment scheduling.

By continuously learning from DSP performance signals, SWYM automatically curated and prioritized the supply paths delivering the strongest outcomes—while removing waste and underperforming inventory.

The results

Comparing post-SWYM performance to pre-SWYM benchmarks, the campaign delivered:

0 %

By removing unnecessary complexity from the supply chain, SWYM enabled the brand to achieve lower CPAs, higher-quality reach, and consistent performance across all 24 markets.