November 25, 2024
Learn about the underlying industry problem: The Programmatic Supply Paradox.
October 21, 2024
OMG can we stop with the curation dialog? I guess not since I'm writing about it again. It's always a challenge to the find the exact moment when the tide turns, the zeitgeist unravels, or the vibes become non-immaculate. I'm going to point to the end of the halo around curation as of last Thursday, when Friend-of-the-pod Matt Prohaska put out a press release saying that he is now curating a list of legitimate news-oriented publishers on Index Exchange.
August 13, 2024
The following information was originally presented by Scott Messer of Messer Media at the AdMonsters #PubForum in Boston on August 5th, 2024. Curation is taking over the mainstage, but why is it such a big deal? In short, Curation Houses are aggregating a fragmented landscape and putting checks dire
August 13, 2024
Kraftisms #4 - Curators are using sell-side technologies to enrich publisher inventory and provide a real service to buyers. I’ve been sitting here for three weeks staring at this draft… and not finishing it. I’ve had all sorts of warring emotions and thoughts to feed my writer’s block
Octoberl 15, 2024
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across the expanse of the internet.
October 21, 2024
It’s always a challenge to the find the exact moment when the tide turns, the zeitgeist unravels, or the vibes become non-immaculate. I’m going to point to the end of the halo around curation as of last Thursday, when Friend-of-the-pod Matt Prohaska put out a press release saying that he is now curating a list of legitimate news-oriented publishers on Index Exchange.
August 13, 2024
In short, Curation Houses are aggregating a fragmented landscape and putting checks directly into publisher's pockets along the way.
August 13, 2024
Just as I had that experience of being “other,” while bringing my own talents to the table, curators are “other,” as well — not a publisher nor an advertiser — finding their own way to add value.
May 20, 2024
Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs).
February, 2024
First, let's be clear about what curation means to a publisher. It is more than simply organizing media in a way that is helpful for buyers - it also involves ensuring that spend flows through the pipes from buyer to publisher.
February 5, 2024
The idea is to allow one party, typically a data owner, to add their data to publisher-controlled inventory and thereby give a signal to the buyer that the inventory has some additional characteristic.
January 23, 2024
The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites.
January 19, 2023
“Curation” is table stakes for many in digital advertising — except among advertisers. They continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace.
January 17, 2024
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic.